The brand name PYUA comes from an Asian language and means "pure" and "clear". These attributes embody the most important concept guiding our company - sustainability.
The stylized, tilted 8 is the symbol for infinity and the recycling process. The circle is also a symbol for infinity and protection. The color blue stands for the water resources on Earth, which
cycle through an endless loop and which appear in different states of matter.
All in all, the logo means "pure" and "endless" and symbolizes closed-loop recycling and the salvaging procedure of PYUA products. The logo stands for permanence and protective and respectful
treatment of nature. The clear, round forms refer to harmony and nature. "Ecorrect Outerwear" completes the logo and conveys environmentally friendly, sustainable functional clothing